TL;DR
- Easify = a strong product-options app (fields, conditional logic, add-on pricing). Great for option selection.
- PIMW = a personalizer with a live preview (text, fonts, colors, photos shown on the product before buying).
- Decide by one question: do customers need to see their personalization, or just choose options?
- Pricing: PIMW uses native Cart Transform clean line items + flat pricing + free plan; both support add-on pricing.
- Not "Easify is bad" — match the tool to the job. Verify current pricing/features on each listing.
Two models: options app vs personalizer
A product-options app like Easify adds fields to a product so customers can configure it — pick a size, choose a swatch, add a gift note, select add-ons — with conditional logic and per-option pricing. A personalizer like Print It My Way does that too, but its defining feature is the live preview: as the customer types a name, changes a font or color, or uploads a photo, they see it rendered on the product in real time, before adding to cart. For products that are merely configured, an options app is enough. For products that are personalized — where the value is the customer's own text or photo on the item — the live preview closes the sale and prevents "not what I expected" errors. The categories overlap on input fields and add-on pricing but differ fundamentally on the design preview.
Which one fits your store?
| Your products… | Best fit |
|---|---|
| Customers select options/add-ons (size, material, gift note, services) | Easify Product Options |
| Customers personalize with names, monograms, custom text | Print It My Way (live preview) |
| Customers upload photos to print on the product | Print It My Way (upload + preview) |
| You want add-on pricing as clean native cart line items | Print It My Way (Cart Transform) |
| Pure configuration, no design preview needed | Easify Product Options |
Most stores can standardize on the personalizer since it also handles option selection — but if you only need configuration, a dedicated options app is a fine, often free, choice. See the personalizer roundup and Cart Transform vs variant pricing.
Add-on pricing & cost
Print It My Way applies each add-on or personalization fee through Shopify's native Cart Transform as a clean cart line item — so "photo upload +$4" or "premium font +$2" shows transparently in the cart and on the order, without extra variants or hidden products. Easify also supports add-on pricing for its option fields; the practical differences are the mechanism, how the upcharge appears, and that PIMW pairs pricing with a live design preview. PIMW uses flat pricing with a free plan and no per-order transaction fees. As always, confirm each app's current pricing model and any fees on its Shopify App Store listing before deciding — both are actively developed and pricing can change.
Personalized products? Add a live preview
If customers personalize with names, monograms, or photos, Print It My Way gives them a live preview Easify can't — plus native Cart Transform add-on pricing, flat pricing, and a free plan. Install free and test on one product.
Install Print It My Way — Free See the personalizer roundup →Frequently asked questions
Is Print It My Way a good alternative to Easify Product Options?
It depends on what you're building. Easify is a well-regarded, Built-for-Shopify product-options app with a wide range of option types, conditional logic, and add-on pricing — excellent for letting customers select options and add-ons. PIMW is a personalizer: it offers similar input fields but adds a real-time live preview showing the customer's text, fonts, colors, and uploaded photos on the product before they buy. So PIMW is the better alternative when your products are personalized — names, monograms, custom text, photos — and you want customers to see their design, while Easify fits pure option/add-on selection without a design preview. Many stores choose based on one question: do customers need to see their personalization, or just choose options? Compare current pricing and features on each app's listing.
What's the difference between Easify Product Options and a personalizer?
An options app like Easify adds fields so customers can configure a product — pick a size, choose a swatch, add a gift note, select add-ons — with conditional logic and per-option pricing. A personalizer like PIMW does that too, but its defining feature is the live preview: as the customer types a name, changes a font or color, or uploads a photo, they see it rendered on the product in real time before adding to cart. For products that are merely configured, an options app is enough. For products that are personalized — where the value is the customer's own text or photo — the live preview closes the sale and prevents "not what I expected" errors. The categories overlap on input fields and add-on pricing but differ on whether the customer sees a design preview.
Does Print It My Way handle add-on pricing like Easify?
Yes, using Shopify's native Cart Transform, applying each add-on or personalization fee as a clean cart line item rather than extra variants or hidden products. A "photo upload +$4" or "premium font +$2" shows transparently in the cart and on the order. Easify also supports add-on pricing for its option fields; the practical difference is the mechanism, how the upcharge appears, and that PIMW pairs pricing with a live design preview. If clean native add-on line items and a personalization preview matter, PIMW's Cart Transform approach is a strength; if you only need option-level add-on pricing without a preview, both can do it. Confirm current pricing models and any per-order fees on each app's listing before deciding.
Should I choose Easify or Print It My Way for my store?
Choose based on whether your products are configured or personalized. Pick Easify if customers mainly select options and add-ons (sizes, materials, services, gift notes) and you don't need a visual design preview — it's a strong, broad options app. Pick PIMW if customers personalize with their own text, names, monograms, or photos and you want a live preview that shows the finished design before checkout, which lifts conversion and reduces errors — plus native Cart Transform add-on pricing, flat pricing, and a free plan. Some stores run an options app for configurable products and a personalizer for personalized ones, though most can standardize on the personalizer since it also handles option selection. Match the tool to your products, and compare current features and pricing on each listing.
Can I switch from Easify to Print It My Way without losing data?
Yes. The option and personalization selections on past orders are stored on the Shopify order as line item properties, so they remain intact and viewable after you uninstall Easify or install a new app, and your Shopify products are untouched. What you rebuild is each product's field, logic, and add-on-pricing setup in PIMW, because configuration doesn't transfer automatically between apps. Use a parallel run: keep Easify installed while you rebuild and test in PIMW (adding a live preview where products are personalized), switch product by product, verify pricing flows correctly through Cart Transform, and only then uninstall Easify. Document your current Easify setup with screenshots first, and check for leftover theme snippets after uninstalling.
Is Easify Product Options good — and why look at an alternative?
Easify is a genuinely good, well-reviewed options app with a strong free offering and a wide range of option types, and for many stores it's exactly the right tool. You'd look at an alternative like PIMW specifically when your products are personalized rather than just configured — when customers add their own names, monograms, custom text, or photos and would benefit from seeing a live preview of the finished item before buying. That live preview is the capability an options app doesn't provide, and it materially improves conversion and reduces personalization errors on custom products. So this isn't "Easify is bad" — it's "match the tool to the job": options app for option selection, personalizer for visual personalization. Compare both on your actual product needs and their current listings.