Did Printful and Printify merge?
Yes. On November 5, 2024, Printful and Printify jointly announced a merger under a new parent brand called Fyul (a portmanteau of the last two letters of each name). The deal closed on November 20, 2024. Both brands continue to operate separately: same Shopify apps, same fulfillment operations, same catalogs, but now share a corporate parent. Alex Saltonstall, former Printful CEO, leads Fyul.
Key stats at merger: Printful fulfills 1M+ items/month across its owned facilities. Printify runs a network of 85+ third-party production partners and has processed 60M+ orders lifetime. Combined, Fyul is the largest POD operator by volume for Shopify merchants.
Step-by-step setup
- Understand the corporate structure. Fyul = new parent. Printful + Printify continue as separate brands underneath.
- Check if your Shopify integration changes. Both apps still exist independently. No forced migration.
- Watch for consolidation over time. Combined fulfillment network and shared providers are likely; timeline unannounced.
What merged
- Corporate ownership: Fyul is the new parent company holding both brands
- Leadership: Alex Saltonstall (ex-Printful CEO) leads Fyul
- Long-term strategy: synchronized product-catalog planning and eventual fulfillment-network sharing
What stays separate
- Shopify apps: Printful and Printify apps continue independently. No forced migration.
- Fulfillment operations: Printful's owned facilities (US, EU, Canada, Mexico, Latvia, Japan, Australia) and Printify's third-party network operate separately.
- Product catalogs: you still choose which app / catalog to publish to.
- Pricing: Printful's cost-plus model and Printify's marketplace-competitive pricing remain distinct.
- Merchant accounts: you keep separate logins.
What it means for Shopify sellers
Short-term (2025-2026): Minimal disruption. Your existing Printful or Printify integration works identically. Order volumes, fulfillment SLAs, and pricing are unchanged.
Medium-term (2026-2027): Expect gradual catalog overlap. Printful may adopt some of Printify's third-party providers for niche products, and Printify may onboard Printful-quality standards for its top providers. Multi-region routing (order goes to whichever facility is fastest / cheapest) is a likely future feature.
Long-term: Fyul may unify accounting, admin, and reporting so a single dashboard covers both brands. No confirmed timeline.
How it changes the POD landscape
Fyul concentrates ~60-70% of Shopify POD volume under one parent. That gives it negotiating use with garment brands (Gildan, Bella+Canvas, Next Level) and shipping carriers. Independent POD apps (Gelato, Gooten, SPOD, CustomCat) will need to differentiate on price, speed, or niche coverage.
For personalization stores using Print It My Way, the integration is fulfillment-agnostic, line-item properties flow to Printful, Printify, Gelato, and Gooten identically. The Fyul merger doesn't change which personalizer app you use.
Personalization works with any POD
Print It My Way integrates with Printful, Printify, Gelato, Gooten natively.
Install Print It My Way. Free Compare Printful vs Printify →Frequently asked questions
Did Printful and Printify merge?
Yes, under a new parent brand called Fyul. Announced Nov 5, 2024; closed Nov 20, 2024.
Are Printful and Printify the same company now?
They share a parent (Fyul) but operate as separate brands with separate Shopify apps, catalogs, and fulfillment.
Do I need to migrate my Shopify Printful/Printify integration?
No. Both apps continue independently. No forced migration.
Who leads Fyul?
Alex Saltonstall, former CEO of Printful.
Will Printful and Printify pricing change?
No announced changes as of 2026. Both brands maintain independent pricing.
What does Fyul mean?
It's a portmanteau of the last two letters of Printful (-ful) and Printify (-fy): 'ful' + 'ify' → 'Fyul.'
Is Snow Commerce the parent?
No. Some outdated third-party posts confused the parent brand. The confirmed name is Fyul.
Sources & further reading
Primary sources referenced in this article. We link to official platform documentation and standards bodies rather than secondary summaries so you can verify claims directly.