Personalization support
Etsy: native 'Personalize your item' text field. Basic — 1-2 fields. Shopify: unlimited via personalizer apps (Print It My Way, Zakeke, etc.).
Options
Etsy: variations up to 70. Shopify: 2,048 variants + unlimited line-item properties.
Fees
Etsy: 6.5% transaction + $0.20 listing + payment processing. Shopify: $29/mo + payment processing. Break-even ~$3k/mo revenue.
Traffic
Etsy: marketplace traffic (competitors visible). Shopify: your own traffic (SEO, ads). Etsy converts higher initially; Shopify scales further.
Frequently asked questions
Etsy vs Shopify for personalized products?
Etsy for startup (built-in traffic). Shopify for scale ($3k/mo+ revenue break-even).
Personalization features — which better?
Shopify apps deeper. Etsy native but limited.
Fees comparison?
Etsy 6.5% + $0.20 per listing + payment. Shopify $29/mo + payment. Break-even ~$3k/mo revenue.
Migrate Etsy to Shopify?
Yes. Manual product recreation + import Etsy customer list.
Sell on both?
Yes — Shopify has Etsy integration. Sync products, receive orders.
Better for SEO?
Shopify (your own domain, full SEO control). Etsy sub-URL harder to rank.
Better for brand building?
Shopify. Etsy competes for attention on marketplace listing page.
Traffic sources?
Etsy: marketplace search. Shopify: SEO, ads, social. Different acquisition.
Related reading
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