Free options (drive conversion)
- Basic personalization (name up to 10 chars)
- Standard color choice
- Standard font (1-2 options)
- Gift note (short message)
Paid options (capture margin)
- Extended personalization (11+ chars @ $0.50/char)
- Premium font ($2)
- Photo upload ($5-10)
- Rush production (+20%)
- Gift wrap ($5)
- Extended warranty ($10)
Competitive positioning
If competitors charge for engraving, offer free basic (10 chars) as differentiator. Charge for extended (11+) to capture value from customers who want more.
Communicating value
Show 'Free' badges next to free options. Show fees clearly on paid options. Customer perceives value + transparency.
Frequently asked questions
Should engraving be free on Shopify?
Depends. Free basic (10 chars) drives conversion. Paid extended (11+ @ $0.50/char) captures margin.
Should photo upload be free?
Depends on cost. If print includes photo automatically, charge $5-10. If customer uploads onto standard product, free.
Should gift wrap be free or paid?
Paid. 40-50% take rate at $5 fee. Free comps the fee AND signals low value.
How to test free vs paid?
A/B test with Google Optimize. 100+ conversions/day for statistical significance in 2-4 weeks.
Rush fee — flat or percentage?
Percentage (15-25%) for variable-value products. Flat ($25) for low-cost items.
Should font choice be paid?
Standard 1-2 fonts free. Premium script fonts $2 each.
How to signal 'this option is free'?
'Free' badge next to option. Reinforces value.
How to handle competitor comping free options?
Match on basic (free 10 chars). Charge for premium (extended, rush, upgrades).
Related reading
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