TL;DR
Both apps extend Shopify product pages, but they're built for different jobs:
- SC Product Options (formerly Bold) is a mature custom-fields builder at $14.99/mo Basic — 30+ option types, deep conditional logic, established review base. No live canvas preview. Uses the legacy "OPTIONS_HIDDEN_PRODUCT" pattern to charge for option upcharges, which clutters your admin and can interact unpredictably with other apps.
- Print It My Way at $9.99/mo Basic bundles a live 2D canvas personalizer + 10-field option-set builder + native Cart Transform pricing. Real free plan that doesn't expire. Cleaner cart experience, fewer admin artifacts.
Pick SC Product Options if you have a deep multi-branch configurator that needs Bold's stronger conditional logic and you don't need a live visual canvas. Pick Print It My Way for visual personalization (text, logos, photos on products), Cart Transform pricing, or migration off the OPTIONS_HIDDEN_PRODUCT pattern.
At-a-glance comparison
| Feature | Print It My Way | SC Product Options (Bold) |
|---|---|---|
| Free plan (no expiry) | ✓ | Trial only |
| Entry tier price | $9.99/mo | $14.99/mo* |
| Premium tier price | $39.99/mo (Advanced) | $39.99/mo (Premium)* |
| Live canvas product preview | ✓ (2D real-time) | — |
| Text personalization with fonts | ✓ (35+ Google Fonts) | Text field only |
| Logo / image upload with preview | ✓ (Pro+, on-product placement) | ✓ (upload only) |
| Photo upload with crop / resize | ✓ | — |
| Custom option fields | 10 types | 30+ types |
| Color & image swatches | ✓ | ✓ |
| Date / time pickers | Via text field | ✓ (native) |
| Conditional logic | ✓ Single-level (Pro+) | ✓ Multi-branch |
| Multi-step flows | ✓ | ✓ |
| Pricing engine | Cart Transform (native) | OPTIONS_HIDDEN_PRODUCT pattern |
| Per-character pricing | ✓ | Limited |
| Per-step pricing | ✓ | ✓ |
| Bulk-apply to many products | ✓ | ✓ |
| Admin clutter (auto-generated items) | None | Hidden products created per upcharge |
| Best for | Visual personalization + clean cart | Deep multi-branch configurators |
* SC Product Options pricing per its Shopify App Store listing (apps.shopify.com/sc-product-options-1) as of 2026-07-06. Verify on the vendor's listing before deciding.
The OPTIONS_HIDDEN_PRODUCT pattern (and why it matters)
This is the technical detail Bold's marketing pages don't lead with — and it's the single most important thing to understand before installing SC Product Options.
How Bold/SC charges for option upcharges
When a customer selects a paid option (e.g. "Add gift wrap +$5"), Bold doesn't add a clean line item to the cart via Cart Transform. Instead, it does this:
- Bold maintains a hidden Shopify product called
OPTIONS_HIDDEN_PRODUCTin your catalog (typically priced at $0.01 or $1.00). - When the customer selects the $5 gift-wrap option, Bold creates a custom variant of OPTIONS_HIDDEN_PRODUCT priced at $5.
- Bold adds that variant to the cart alongside the main product.
- The customer sees "OPTIONS_HIDDEN_PRODUCT — $5.00" in the cart (or a relabeled version, depending on Bold's configuration).
What goes wrong with this pattern
- Admin clutter. The hidden product accumulates auto-generated variants over time. Your product list page in the Shopify admin shows OPTIONS_HIDDEN_PRODUCT items by default.
- Third-party app conflicts. Inventory tools, analytics platforms, accounting integrations, and POD apps all see OPTIONS_HIDDEN_PRODUCT line items. Some handle them fine; some treat them as real products and break reports.
- Discount code edge cases. "20% off all products" discounts apply to OPTIONS_HIDDEN_PRODUCT line items by default. You can configure exclusions, but it's manual work per discount.
- Refund complexity. Partial refunds need to handle the OPTIONS_HIDDEN_PRODUCT line separately. Refunding the base product without refunding the option fee is a multi-step process.
- Reporting confusion. Sales reports show OPTIONS_HIDDEN_PRODUCT as a product with sales — your "top sellers" list gets contaminated unless you filter it out.
How Cart Transform fixes this
Print It My Way uses Shopify's modern Cart Transform API. When the customer selects the $5 gift-wrap option:
- The fee is added as a real line item on the cart via Cart Transform.
- It appears as "Gift wrap — $5.00" with a clean label you control.
- No hidden product exists in your catalog. No auto-generated variants accumulate.
- Discount codes, refunds, taxes, and shipping calculations apply line-by-line as Shopify designed.
- Third-party apps see normal line items, not synthetic products.
This is the single biggest reason to migrate from Bold/SC to Print It My Way for stores using personalization fees heavily. See our Cart Transform deep dive for the full technical explanation.
Pricing — what you actually pay
Bold/SC pricing tiers
- Basic ($14.99/month): core option types, basic conditional logic, manual pricing per option.
- Premium ($39.99/month): advanced features (often referenced as "Advanced Pricing", "Inventory Integration", "Customer Group Pricing" — verify current Premium-tier feature gate on the listing).
- No free plan beyond trial.
Print It My Way pricing tiers
- Free ($0/month): 1 personalizer + 1 option set + 10 product assignments, no expiry.
- Basic ($9.99/month): live canvas + 10 field types + Cart Transform pricing + 3 layouts. The starting paid tier.
- Pro ($19.99/month): photo upload, conditional logic, more personalizers and assignments.
- Advanced ($39.99/month): unlimited personalizers, priority support, bulk operations.
Year-one cost comparison
| Tier | PIMW (annual) | SC Bold (annual) | PIMW savings |
|---|---|---|---|
| Entry | $119.88 (Basic) | $179.88 (Basic) | $60/yr |
| Premium | $479.88 (Advanced) | $479.88 (Premium) | $0/yr (tie) |
At the entry tier you save $60/year. The bigger value is at scale: with PIMW you don't accumulate OPTIONS_HIDDEN_PRODUCT clutter, so your admin stays clean and discount/refund workflows stay simple. That's hours of operational time over a year.
Pricing is the most likely thing to be out of date in this comparison. Cross-check current rates on each app's App Store listing before deciding.
Feature-by-feature deep dive
Custom fields breadth
- SC Bold: 30+ field types including native date pickers, file uploads, math fields, conditional fields, and product-link fields. Genuinely deep for unusual configurators.
- Print It My Way: 10 field types covering the 90% — radio, checkbox, checkbox group, dropdown, color swatch, image swatch, text area, switch, switch group. No native date picker (use text field with validation).
Verdict: SC Bold wins on raw field-type count. PIMW covers most real-world cases.
Conditional logic
- SC Bold: multi-level conditional rules with nested branching. Configure 5+ step decision trees with parent/child rules.
- Print It My Way: single-level conditional logic. "Show field B if field A = X" covers the typical personalization patterns; deeper branching may require workarounds.
Verdict: SC Bold wins for complex configurators. PIMW is sufficient for personalization workflows.
Live canvas product preview
- Print It My Way: 2D canvas where customer text, font choices, color swatches, and uploaded images render on the product image in real time. The conversion engine for personalizable products.
- SC Bold: no canvas. Customers fill in fields; the live product image doesn't update.
Verdict: PIMW wins definitively. If your products are visually personalizable (apparel, mugs, jewelry, signs), this is the line that decides which app to install.
Pricing engine
- Print It My Way: Cart Transform API native. Clean cart line items, discount-code-friendly, no admin clutter.
- SC Bold: OPTIONS_HIDDEN_PRODUCT pattern. Functional but creates hidden products in your catalog and adds operational friction.
Verdict: PIMW's approach is the modern Shopify-recommended pattern. SC Bold's pattern is the legacy that everyone was using before Cart Transform shipped.
Setup speed
- Print It My Way: ~5 minutes per simple product (canvas + 1 text field + Cart Transform pricing).
- SC Bold: ~10–20 minutes per product depending on field count and conditional rules. No canvas to configure.
Order management
Both apps land personalization data on the Shopify order. PIMW provides a dedicated dashboard showing per-line-item personalization breakdown with inline image previews. SC Bold shows the option values; you click through to see file uploads.
Migrating from Bold/SC Product Options to Print It My Way
If you're switching, here's the sequence. Total time: ~30 minutes for a 10-product store, scaling roughly linearly.
Step 1: Inventory your existing Bold configurations
Before uninstalling Bold, list out:
- Every product with Bold options assigned
- The option fields and their pricing per product
- Any conditional logic rules
- The current OPTIONS_HIDDEN_PRODUCT items in your catalog (Products → search "OPTIONS_HIDDEN")
Step 2: Install Print It My Way (don't uninstall Bold yet)
Install Print It My Way's free plan. Build one personalizer or option set for one product. Verify the workflow end-to-end with a draft order before migrating more products.
Step 3: Recreate option sets in PIMW
For each product, recreate the Bold configuration in PIMW's Option Sets builder. Match field types and pricing. For visual personalization (text fonts, logo upload), use PIMW's Personalizer with live canvas — Bold has no equivalent here so this is net-new capability.
Step 4: Assign PIMW to products, deactivate Bold
Assign your new PIMW configurations to products in batches. After each batch, deactivate Bold on those products (don't uninstall Bold yet) and test live with a private browser. Verify cart, checkout, and order data look correct.
Step 5: Process Bold-era orders, then uninstall
Bold-era orders already in your system retain their original line item properties — they keep working even after Bold is uninstalled. Once your last Bold-era order is fulfilled, uninstall Bold from Apps.
Step 6: Clean up OPTIONS_HIDDEN_PRODUCT items
After Bold is uninstalled, the OPTIONS_HIDDEN_PRODUCT items in your catalog become orphaned. You can:
- Delete them (Products → search OPTIONS_HIDDEN → bulk delete). Safe to do once no live or pending orders reference them.
- Hide them from search and collections (set product status to "Draft") if you want to retain them for historical order reference.
Once cleaned up, your admin product list, sales reports, and inventory views return to normal.
Best for whom?
You should pick SC Bold Product Options if:
- You have a deep multi-branch configurator (5+ decision points, nested conditional rules) that genuinely needs Bold's deeper conditional logic.
- You need rare field types — native date picker, math fields, signature, product-link — that PIMW doesn't ship.
- The OPTIONS_HIDDEN_PRODUCT pattern doesn't bother you operationally (small store, no complex integrations).
- You're already on Shop Circle's broader ecosystem and want vendor consolidation.
You should pick Print It My Way if:
- Your products are visually personalizable (apparel, drinkware, jewelry, signs, gifts, photo products) — you need the live canvas.
- You want Cart Transform pricing instead of hidden products accumulating in your catalog.
- You want both a personalizer AND a custom-options builder in one app at one price.
- You want a real free plan that doesn't expire (Bold's free is trial-only).
- You're already running into OPTIONS_HIDDEN_PRODUCT pain in Bold (admin clutter, discount edge cases, third-party app conflicts).
Honest pros & cons
Print It My Way
Pros:
- Live 2D canvas — Bold has no equivalent
- Native Cart Transform pricing (no hidden products)
- Bundled personalizer + 10-field option-set builder
- Real free plan with no expiry
- $5/mo cheaper at the entry tier
- Faster setup
Cons:
- Fewer field types (10 vs Bold's 30+) — no native date picker, signature, or math fields
- Conditional logic is single-level (vs Bold's multi-branch)
- Newer app, fewer reviews than Bold's long-established review base
SC Bold Product Options
Pros:
- 30+ field types — deeper for unusual configurators
- Multi-branch conditional logic with nested rules
- Long-established product with large review base (carried over from Bold era)
- Native date picker, math fields, signature
- Integration into the broader Shop Circle ecosystem
Cons:
- No live canvas product preview
- OPTIONS_HIDDEN_PRODUCT pattern — admin clutter, app conflicts, discount edge cases
- $5/mo more expensive at entry tier ($14.99 vs $9.99)
- Trial-only "free" — no real free plan
- Rebrand churn (Bold → SC) created review-base fragmentation
How we built this comparison
- Pricing sources: SC Product Options Shopify App Store listing (apps.shopify.com/sc-product-options-1) verified 2026-07-06. Print It My Way pricing from the app's Shopify App Store listing and admin.
- Feature claims: SC Bold feature claims sourced from the vendor's published documentation and Shopify App Store listing. Print It My Way feature claims sourced from the app's admin and documentation.
- OPTIONS_HIDDEN_PRODUCT behavior: documented from the Bold/SC app's published technical architecture and Shopify merchant reports. Visible in merchant admins as auto-generated hidden products.
- Disclosure: we make Print It My Way; we rank ourselves first when the data supports it. The pros/cons section above is explicit about where Bold/SC has the advantage.
- Update frequency: this page is reviewed quarterly and any time either vendor ships material changes. The "Last updated" stamp at the top reflects the most recent review.
- Reporting issues: if you spot something out of date, email support@printitmyway.com and we'll fix it within 48 hours.
Frequently asked questions
Is Bold Product Options the same as SC Product Options?
Yes — Bold Product Options was acquired by Shop Circle and rebranded as SC Product Options. The app, its pricing structure, and its underlying "hidden product" pricing pattern are essentially unchanged. Old reviews under "Bold Product Options" apply to the same product. If you're searching for one and finding the other, you've found the right app.
What does SC Product Options cost?
SC Product Options (formerly Bold) is listed at $14.99/month for the Basic plan and $39.99/month for the Premium plan on the Shopify App Store. Print It My Way starts at $9.99/month for Basic and tops out at $39.99/month for Advanced — bundled with a live canvas personalizer that Bold doesn't have.
What's the OPTIONS_HIDDEN_PRODUCT issue with Bold?
Bold/SC Product Options uses a "hidden product" pattern to charge for option upcharges — it creates auto-generated hidden products in your Shopify catalog (named with prefixes like OPTIONS_HIDDEN_PRODUCT) and adds those as line items to the cart when the option is selected. The products are functional but clutter your admin product list and can confuse other apps (inventory tools, analytics, accounting integrations). Cart Transform-based pricing avoids this entirely.
Does SC Product Options have a live canvas preview?
No. SC Product Options is a custom-fields builder — it adds dropdowns, swatches, file uploads, conditional logic, and per-option pricing to product pages. There's no visual canvas where customer-entered text or uploaded images render on the product image. For text-on-mug, logo-on-shirt, or photo-on-canvas use cases, you'll need a personalizer (Print It My Way) — or stack SC with a separate personalizer app.
Can I migrate from Bold/SC Product Options to Print It My Way?
Yes. There's no automatic import, so you'll recreate your option sets in Print It My Way — typically 5–10 minutes per simple product, longer for complex conditional configurators. The bigger task is cleaning up the OPTIONS_HIDDEN_PRODUCT items Bold created. You can either delete them after uninstalling Bold (they'll no longer be referenced) or hide them from collections. See the migration section above for the full sequence.
Which has better conditional logic?
Bold/SC has slightly deeper multi-branch conditional logic — useful for 5+ step configurators with nested rules. Print It My Way's conditional logic covers single-level rules cleanly (show field B when field A = X), which handles 90% of personalization use cases. For complex multi-step configurators, Bold has the edge; for typical personalization (engraving fonts, gift wrap toggle), Print It My Way is sufficient.
Why would I switch from Bold/SC to Print It My Way?
Four reasons. (1) You need a live canvas preview that Bold/SC doesn't have. (2) You want Cart Transform pricing instead of the OPTIONS_HIDDEN_PRODUCT pattern, for a cleaner cart and admin. (3) You want to consolidate from two apps (Bold + a personalizer) to one. (4) Cost — $5/mo cheaper at the entry tier, and a real free plan vs Bold's trial-only model.
Verdict
If you have a complex multi-branch configurator and don't need a canvas, SC Bold Product Options is the mature, deep tool for the job. If your products are visually personalizable, you want Cart Transform pricing, or you're tired of OPTIONS_HIDDEN_PRODUCT cluttering your admin, install Print It My Way for free.
Install Print It My Way — Free See the 8-app ranking