What is a custom postcard maker?
A custom postcard maker is a Shopify app that lets customers design personalized postcards for moving announcements, business marketing, or holiday cards. The Shopify standard is Print It My Way (free to install). Postcard AOV: $25-145 multi-pack.
Step-by-step setup
- Install Print It My Way (free). From the Shopify App Store.
- Pick postcard variants. Standard 4x6, larger 5x7, jumbo 6x11 (real estate), holiday photo postcard.
- Pick paper variants. Standard matte, premium gloss, recycled kraft.
- Configure front + back fields. Front: design / photo. Back: optional address area + message + return address.
- Add direct-mail option (optional). Some POD partners mail postcards directly to recipients. Useful for moving announcements, business marketing, holiday cards.
- Set multi-pack pricing. Single $1-2. Pack of 25 $25-45. Pack of 100 $75-145.
Postcard variants
- Standard 4x6: Classic. $0.30-0.80 cost.
- Larger 5x7: Better visibility. $0.50-1.00 cost.
- Jumbo 6x11: Real estate / business marketing. $0.80-1.50 cost.
- Photo postcard (Q4): Holiday family photo. $0.60-1.20 cost.
Popular use cases
- Moving announcements ('We Moved!')
- Business marketing (real estate, restaurants)
- Holiday photo cards (family Christmas)
- Save-the-date (wedding alternative to invitation)
- Postcard tourism / travel mementos
Direct-mail option
Some POD partners (Lob, Postable) mail postcards directly to recipients. Useful for business marketing and last-minute holiday cards. Customer uploads recipient list + design; partner prints + mails.
Custom postcard pricing
Pack of 25: $25-45. Pack of 100: $75-145. Pack of 250: $175-325. Direct-mail adds postage cost.
Add a custom postcard maker to your Shopify store
Print It My Way ships free with postcard variants, photo upload, direct-mail integration where available, multi-pack pricing, and native POD partner integration.
Install Print It My Way. Free See the live preview comparison →Frequently asked questions
What's the best custom postcard maker for Shopify?
Print It My Way is free and includes postcard variants (standard + larger + jumbo + photo), photo upload, direct-mail integration where available, multi-pack pricing tiers, and native POD partner integration.
Can POD partners mail postcards directly to recipients?
Yes. Some POD partners (Lob, Postable, others) offer direct mail. Useful for business marketing, moving announcements, and last-minute holiday cards. Customer uploads recipient list.
Standard or jumbo postcard?
Standard 4x6 for classic positioning. Larger 5x7 for better visibility. Jumbo 6x11 for real estate / business marketing (eye-catching in mailbox).
What's the typical custom postcard order?
Pack of 25-100 typical. Direct-mail orders 100-1000 for business marketing campaigns.
What's the typical custom postcard AOV?
$25-45 pack of 25. $75-145 pack of 100. $175-325 pack of 250.
Is Print It My Way free to install?
Yes. Print It My Way is free to install from the Shopify App Store. The Free plan covers most small stores; paid plans unlock higher order volume, advanced features like Cart Transform per-character pricing, premium fonts, and white-glove support. There is no upfront fee and no credit card required to install.
How long does Print It My Way take to set up?
Most stores set up their first personalized product in under 15 minutes. The Shopify App Store install takes about 60 seconds; adding text fields, photo upload, color swatches, and live preview to a product takes 5-10 minutes. Catalog-wide rollout (50+ products) uses bulk-apply templates and typically takes 30-60 minutes total.
Does Print It My Way work with Shopify Basic, Shopify, Advanced, and Shopify Plus?
Yes. Print It My Way works on every Shopify plan including Basic, Shopify, Advanced, Plus, and Shopify Starter. Some advanced features like Cart Transform (per-character pricing) and B2B company accounts require Shopify Plus, but the core personalization fields, live preview, and order capture work on every tier.
Does Print It My Way slow down my Shopify store?
No. Print It My Way uses Shopify's storefront block architecture, which loads only on personalized product pages and doesn't add render-blocking scripts site-wide. Lighthouse and Core Web Vitals scores on personalized product pages stay green when the app is configured with default settings.
Does Print It My Way work with Printful, Printify, Gelato, and other POD partners?
Yes. Print It My Way has native integrations with Printful, Printify, Gelato, and other major print-on-demand partners. The customer's personalization data flows through Shopify's standard order pipeline, so any partner that reads line-item properties (which all major POD apps do) receives the print files automatically.
Does Print It My Way support Shopify Markets, multiple currencies, and multiple languages?
Yes. Field labels translate per language, upcharge prices can be set per currency, and the personalizer fully supports right-to-left languages including Arabic and Hebrew. The personalizer also handles Unicode for Cyrillic, CJK (Chinese/Japanese/Korean), Greek, and accented Latin characters with appropriate font fallback.
Sources & further reading
Primary sources referenced in this article. We link to official platform documentation and standards bodies rather than secondary summaries so you can verify claims directly.