Did Printful and Printify merge?
Yes. Printful and Printify — historically the two largest print-on-demand platforms for Shopify — merged under a new parent brand called Fyul. The deal was announced on November 5, 2024 and closed on November 20, 2024. Both brands continue to operate under their original names and Shopify apps. Alex Saltonstall (former Printful CEO) leads Fyul.
Step-by-step setup
- Confirm your Shopify integrations still work. Both apps continue independently.
- Update any published content that says 'Printful vs Printify are competitors'. They're now sister brands under Fyul.
- Watch for catalog convergence over 2026. Expect shared providers and unified routing.
Full timeline
- Pre-Nov 2024 — Printful (founded 2013, Latvia) and Printify (founded 2015, Latvia) operate as independent competitors.
- Nov 5, 2024 — Joint announcement of merger under new parent Fyul.
- Nov 20, 2024 — Deal closes. Fyul officially becomes parent company.
- Nov 2024 - present — Both brands operate independently. Shopify apps, catalogs, and merchant accounts unchanged.
Why the merger
Publicly stated reasons: (a) combine complementary strengths — Printful's owned-facility control + Printify's third-party network breadth, (b) unified R&D on fulfillment tech + product catalog, (c) leverage in negotiating with garment brands and shipping carriers. Both companies had matured to profitability and consolidation made sense at scale.
What Shopify sellers should do
Nothing changes today. Your Printful app works the same. Your Printify app works the same. Your orders route the same way. Your pricing is unchanged.
Watch for 2026 convergence. Expect gradual catalog overlap and possibly unified admin over 2026-2027. When Fyul announces a unified dashboard or shared catalog, evaluate whether to migrate. Until then, the fulfillment status quo holds.
Impact on personalization workflow
Zero impact. Print It My Way and other personalizer apps integrate at the line-item-properties level — that's Shopify-native and independent of which POD app fulfills the order. Custom text, uploads, monograms, and per-character pricing all flow to Printful and Printify identically post-merger.
Personalize regardless of POD partner
Print It My Way works with Printful, Printify, Gelato, and Gooten identically.
Install Print It My Way — Free Read the Fyul merger deep dive →Frequently asked questions
When did Printful and Printify merge?
Announced Nov 5, 2024. Closed Nov 20, 2024.
What is Fyul?
The new parent company holding both Printful and Printify brands. Named from the last two letters of each brand.
Do I have to migrate my Printful or Printify Shopify integration?
No. Both apps continue independently.
Will pricing change after the merger?
No announced changes. Both brands maintain independent pricing as of 2026.
Is Fyul the same as Snow Commerce?
No. Some third-party posts confused the parent brand name. The confirmed name is Fyul.
Will Printful's owned facilities merge with Printify's third-party network?
No announced timeline. Long-term convergence is possible but nothing scheduled as of 2026.