POD variant structure
Product + POD partner product = variant. Size + color from POD catalog. 'Continue selling out of stock' = yes (POD has virtual inventory).
Personalization layered on top
Base variants (Size/Color) + personalization options (text/photo) = customer configures on top of stock product. Personalizer generates print file.
Multi-partner routing
Mugs → Printify, apparel → Printful, canvas → Gelato. Per-product partner mapping via app.
Print file automation
Personalizer generates print file at 300 DPI sRGB on order. Attached as line-item property. POD partner reads + prints. Zero manual work.
Frequently asked questions
Best Shopify options structure for POD?
Size + Color from POD partner catalog. Personalization (text, photo) as app-based line-item properties.
Do POD variants need inventory tracking?
Set 'continue selling out of stock' = yes. POD has virtual inventory.
Multi-partner routing?
Print It My Way + Kickflip support per-product partner mapping.
Personalization for POD — which app?
Print It My Way, Customily, Teeinblue. Native POD integrations.
How to price POD variants?
Retail = POD cost + your margin. Enter retail in Shopify; POD cost as variant cost for reporting.
Sync POD catalog to Shopify?
POD app auto-syncs products + variants. Or manual import.
POD variants over 100?
Post Oct 2025, up to 2,048 per product supported. Most POD apps updated.
Ship-from location for POD?
POD partner's warehouse. Configured in POD app, not Shopify Locations.
Related reading
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