Annual vs monthly billing — save 20%
2 min read · Last updated May 27, 2026
Annual savings
Annual billing saves 20% across all paid tiers:
- Basic — $7.99/mo → $76.70/yr ($6.39/mo effective)
- Pro — $13.99/mo → $134.30/yr ($11.19/mo effective)
- Unlimited — $24.99/mo → $239.99/yr ($19.99/mo effective)
When annual makes sense
- You've been on the paid tier for 3+ months (unlikely to churn)
- You're confident about your monthly volume for the year ahead
- You want predictable annual cost for budgeting
Stay monthly if: you're testing product-market fit, exploring different tiers, or unsure about long-term use.
How to switch to annual
- PIMW Product Personalizer dashboard → Pricing.
- Toggle from Monthly to Annual.
- Choose your plan tier.
- Shopify prompts to approve the annual billing charge.
- Your current monthly cycle ends; annual starts.
Prorated refunds
Shopify handles prorated billing automatically. If you switch from monthly to annual mid-cycle, you get prorated credit for unused monthly days.
Frequently asked questions
How much does annual billing save?
Annual billing saves 20% across all paid tiers:
When does annual billing make sense?
Stay monthly if: you're testing product-market fit, exploring different tiers, or unsure about long-term use.
How do I switch to annual?
PIMW Product Personalizer dashboard → Pricing . Toggle from Monthly to Annual. Choose your plan tier. Shopify prompts to approve the annual billing charge.
How do prorated refunds work?
Shopify handles prorated billing automatically. If you switch from monthly to annual mid-cycle, you get prorated credit for unused monthly days.