B2B wholesale pricing setup

4 min read · Last updated May 27, 2026

Two segmentation options

Customer tags — tag customers 'wholesale', show them different tier pricing (works on any plan)
Shopify Plus B2B — company accounts with net terms, custom pricing per company (Plus only)

Setup for wholesale-tagged customers

Tag your wholesale customers 'wholesale' in Shopify admin.
PIMW Product Personalizer → your personalizer field → Wholesale pricing.
Set retail tier: 1-24 full, 25-99 -10%, 100+ -15%.
Set wholesale tier: 1-24 -15% (min wholesale), 25-99 -20%, 100+ -25%.
Customer sees their tier based on tag.

Setup for Shopify Plus B2B

Plus B2B company accounts inherit different pricing per company. Each company has:

Custom pricing tier
Net 30/60/90 terms
Approval workflow for orders above threshold
PO number cart attribute

Combining with tier pricing

Wholesale + tier stack. Wholesale customer at 100 units gets both the wholesale-only base discount + the quantity tier discount. Cart Transform shows both lines separately.

Frequently asked questions

What is two segmentation options?

Customer tags — tag customers 'wholesale', show them different tier pricing (works on any plan). Shopify Plus B2B — company accounts with net terms, custom pricing per company (Plus only).

How do I setup for wholesale-tagged customers?

Tag your wholesale customers 'wholesale' in Shopify admin. PIMW Product Personalizer → your personalizer field → Wholesale pricing . Set retail tier: 1-24 full, 25-99 -10%, 100+ -15%. Set wholesale tier: 1-24 -15% (min wholesale), 25-99 -20%, 100+ -25%.

How do I setup for shopify plus b2b?