B2B wholesale pricing setup
4 min read · Last updated May 27, 2026
Two segmentation options
- Customer tags — tag customers 'wholesale', show them different tier pricing (works on any plan)
- Shopify Plus B2B — company accounts with net terms, custom pricing per company (Plus only)
Setup for wholesale-tagged customers
- Tag your wholesale customers 'wholesale' in Shopify admin.
- Print It My Way → your personalizer field → Wholesale pricing.
- Set retail tier: 1-24 full, 25-99 -10%, 100+ -15%.
- Set wholesale tier: 1-24 -15% (min wholesale), 25-99 -20%, 100+ -25%.
- Customer sees their tier based on tag.
Setup for Shopify Plus B2B
Plus B2B company accounts inherit different pricing per company. Each company has:
- Custom pricing tier
- Net 30/60/90 terms
- Approval workflow for orders above threshold
- PO number cart attribute
Combining with tier pricing
Wholesale + tier stack. Wholesale customer at 100 units gets both the wholesale-only base discount + the quantity tier discount. Cart Transform shows both lines separately.
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