How do I set up B2B wholesale add-on pricing on Shopify?
Use Shopify Plus B2B company accounts or customer tags to segment wholesale from retail. Configure deeper tier discounts for wholesale (-20% at 500 units instead of -15%). Add a PO number cart attribute for corporate accounting. Enable net 30/60/90 terms via Shopify Plus B2B. Print It My Way integrates natively with all four. Cart Transform B2B pricing, wholesale-tagged tiers, PO field, and net-terms passthrough.
Step-by-step setup
- Segment retail vs wholesale customers. Customer tags or Shopify Plus B2B company accounts.
- Configure wholesale tier discounts. Deeper breaks than retail.
- Add PO number cart attribute. For corporate accounting.
- Enable net terms for approved companies. Shopify Plus B2B feature.
B2B segmentation options
- Customer tags: tag customers 'wholesale', show them different tier pricing
- Shopify Plus B2B: company accounts with net terms, custom pricing per company
- B2B login-required: hide wholesale prices from public storefront
Wholesale tier structure
| Quantity | Retail discount | Wholesale discount |
|---|---|---|
| 1-24 | 0% | -15% (min wholesale) |
| 25-99 | -10% | -20% |
| 100-499 | -15% | -25% |
| 500+ | -20% | -30% |
PO number cart attribute
Corporate accounts need PO numbers on invoices. Add a cart attribute (order-level) for PO number. Passes through to the order and appears on the invoice.
Net terms
Shopify Plus B2B supports net 30/60/90 terms per company account. Order approved, ships on credit, invoice sent, customer pays within terms.
B2B personalization workflow
Common B2B personalization: corporate logo + employee names via CSV bulk upload. Print It My Way handles both: logo upload field + CSV bulk field (up to 1,000 rows default, 10,000+ enterprise). Each row becomes a personalized line item.
Set up B2B personalization
Print It My Way integrates natively with Shopify Plus B2B.
Install Print It My Way. Free Corporate gifts options guide →Frequently asked questions
Can wholesale customers see different personalization options?
Yes with conditional logic (Pro tier). Show/hide fields based on customer tag.
How do net terms work?
Via Shopify Plus B2B. Order ships on credit; invoice sent; customer pays within 30/60/90 days per company terms.
Can I hide wholesale prices from public storefront?
Yes via B2B login-required storefront. Or use tagged pricing only visible to logged-in wholesale customers.
Does Print It My Way integrate with Plus B2B?
Yes natively. Cart Transform pricing, wholesale tiers, PO field, net terms all work with B2B company accounts.
How many personalization units can a B2B order have?
CSV bulk upload handles 1,000 rows default (10,000+ on enterprise plans).
Sources & further reading
Primary sources referenced in this article. We link to official platform documentation and standards bodies rather than secondary summaries so you can verify claims directly.