B2B pricing

Shopify B2B Option Pricing

Retail customers pay $25 with $5 engraving. Wholesale customers pay $15 with $2 engraving. Same product, different prices.

Last updated: July 30, 2026By the Print It My Way team

Shopify B2B (Plus)

Master catalog + per-company price list. Same variant, different prices per B2B company. NET terms + PO number + company accounts native.

Non-Plus alternative

Wholesale Club app, Wholesale Pricing Now app, or manual draft orders. Customer-tag-based pricing shows wholesale rates to logged-in B2B customers.

Option pricing per catalog

Wholesale catalog: engraving $2. Retail: engraving $5. Cart Transform reads customer's active catalog + applies fee.

NET terms

Shopify Plus B2B: invoice + NET 30 native. Non-Plus: draft orders + external invoicing (QuickBooks, Xero).

Frequently asked questions

How to set B2B pricing on Shopify options?

Shopify Plus B2B: per-company price list on variants + option fees. Non-Plus: customer-tag-based pricing app.

Can I have different option prices per B2B customer?

Yes on Plus with per-company price list. Non-Plus limited.

How to gate wholesale pricing?

Customer login required. B2B company accounts (Plus) or customer tags (non-Plus).

NET 30 payment terms on Shopify?

Plus B2B: native. Non-Plus: draft orders + external invoicing.

How to capture PO number at checkout?

Plus B2B: native PO field. Non-Plus: cart attribute or draft order notes.

Can B2B customers see different options?

Yes on Plus. Expose 'Wholesale-only' variant to B2B catalog.

Best B2B app for non-Plus?

Wholesale Club, B2B Login/Lock & Hide, Wholesale Pricing Now.

Does B2B option pricing sync with Google Shopping?

Google feed shows retail. B2B pricing behind login.

Related reading

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