B2B multi-region

Shopify B2B Multi-Region Catalog

Global B2B: US wholesale account sees USD prices, EU wholesale sees EUR. Different variants per region.

Last updated: July 30, 2026By the Print It My Way team

Setup (Plus only)

B2B → Companies → each company assigned to market. Market determines catalog + currency + language.

Per-company price list

US Company A: base price. EU Company B: 10% discount in EUR. Same variant, different price per company.

Region-specific product availability

US Company sees US-legal variants. EU Company sees EU-legal (may exclude US-only).

NET terms per region

US: NET 30. EU: NET 60. Configurable per company. Invoices in customer's currency.

Frequently asked questions

How to set up B2B multi-region on Shopify?

Shopify Plus B2B + Markets. Assign each company to a market.

Different variants per B2B region?

Yes on Plus with Markets catalog restriction.

Currency per B2B customer?

Inherits from assigned market. Or manual override.

NET terms per region?

Configurable per company. US: NET 30, EU: NET 60.

Language per B2B customer?

Inherits from assigned market. Displays in customer's language.

Personalization for B2B?

Full personalizer support. Company logo upload once, applied across N units.

VAT for EU B2B?

Reverse charge with valid VAT ID. Shopify B2B handles natively.

Best for global B2B — Shopify vs enterprise?

Shopify Plus for $2M-$50M revenue. Salesforce Commerce Cloud + SAP for above.

Related reading

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