Setup (Plus only)
Markets → each market → Catalog → include/exclude products + variants. US sees all, EU sees EU-legal variants only.
Currency-specific pricing
Base price in USD. Auto-convert to EUR/GBP/etc. Or set market-specific prices manually.
Language-specific defaults
US market defaults to English. EU market defaults to French/German/Spanish based on domain. Auto-detect via IP or explicit selector.
Non-Plus alternatives
Shopify Basic supports multi-currency + languages via Markets Lite. Per-market catalog is Plus-only.
Frequently asked questions
How to restrict variants per market?
Shopify Plus Markets → catalog per market → include/exclude variants.
Multi-currency variants?
Yes on all plans via Markets Lite. Auto-convert or manual prices per currency.
Language + currency together?
Yes. Each market has its own language + currency + catalog.
Best for global brand?
Shopify Plus Markets. Or multi-store (one per region) for full independence.
Auto-detect customer location?
IP-based geo-detection. Shopify natively redirects to correct market.
Multi-store vs Markets?
Markets: one store, per-market config. Multi-store: full independence, more overhead.
Personalization per market?
Depends on app. Some support per-market templates.
Regional shipping rates?
Configure shipping per market. Different carriers, rates, restrictions.
Related reading
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