Quick answer
For a Shopify store selling personalized beach towels, Print It My Way covers what most towel shops need: a name field with a character limit, monogram initials, color swatches, a font picker and a live preview on the towel photo. Photo towels need the Pro plan ($13.99/month) because photo upload starts there. You can test the whole setup on the Free plan with your first product.
Beach towel features
- Name text field with a 15 to 25 character limit, so a long name can't spill off the embroidery area or the print zone.
- Monogram initials for a classic three-letter look on bridal and honeymoon towels.
- Photo towel option on the Pro plan, for full-print towels made from a customer's own picture.
- Size variants such as regular 30×60 and oversized 40×70, set up as normal Shopify variants.
- Color swatches for the towel, the thread or the print color, in a beach palette like sand, ocean, coral and sunset.
- Font picker with 35+ fonts, including scripts that work well for names.
Who this setup is for
Most of the towel stores we help fall into three groups. Gift shops sell one towel at a time with a child's name or a couple's initials. Wedding and bachelorette sellers take orders for six to twelve matching towels, each with a different name. And print-on-demand stores add a towel next to their apparel range and want it to work the same way as their shirts.
All three need the same basics: a clean name field, a preview that shows the name where it will actually go, and an order that tells the printer exactly what to make. If you sell wedding orders, our guide to running a wedding print-on-demand store on Shopify covers the seasonal side of that business.
How to set it up, step by step
- Create the towel product with size as a variant (Regular 30×60, Oversized 40×70). Keep the personalization out of the variants so you don't end up with hundreds of combinations.
- Install Print It My Way and add a personalizer to the towel product.
- Add a text field labelled "Name on towel" with a 20 character limit. Add a second optional field if you want a short line like "Est. 2026" or "Bride Squad".
- Add a color swatch for thread or print color. Five or six colors is plenty; more choices slow people down.
- Add a font picker with three or four fonts that suit the towel: one script, one bold block, one rounded.
- Turn on the live preview and drag the text area to the corner or center band where the name will print. Customers see their name on the towel image as they type, which cuts down on "is this how it will look?" emails.
- Set add-on fees if you charge extra for a monogram or a second line. The fee shows up as its own line in the cart.
- Place a test order and check that the name, font and color appear on the order. Most merchants get this far in about 15 minutes.
Pricing guidance
These are typical retail ranges we see in towel stores, not fixed rules. Your base cost depends on your supplier, so work back from that.
| Option | Typical retail price | Notes |
|---|---|---|
| Regular towel, 30×60, name print | $35 to $45 | The volume seller for gifts |
| Oversized towel, 40×70 | $45 to $58 | Popular for couples and honeymoon sets |
| Monogram or second text line | +$5 to $8 | Charge as an add-on fee |
| Full photo towel | +$10 or more | Pro plan needed for photo upload |
On the app side, Print It My Way takes no per-sale cut. Plans are Free, Basic $7.99/month, Pro $13.99/month and Unlimited $24.99/month, so a few towel orders a month cover the cost.
A worked example: bridesmaid towels
A bride wants eight towels, each with a bridesmaid's first name in a coral script. The simplest way to handle this on Shopify is to let her add each towel to the cart separately with its own name. Each line item carries its name, font and color, so your printer reads eight clear instructions instead of one long note.
Put a short line under the name field such as "Ordering for a group? Add each towel to your cart with its own name." That one sentence saves a lot of back and forth. If you embroider rather than print, the same setup works; see our embroidery personalizer roundup for thread-specific tips.
Common mistakes to avoid
- No character limit. A 30 letter name in a script font won't fit a towel corner. Set the limit to what your print area can hold.
- Too many fonts. Twenty fonts turn a two-minute order into a ten-minute one. Pick three or four.
- Low-resolution photos on photo towels. A towel is a big print, so ask for a large, sharp image in the upload instructions.
- Putting names in variants. Variants are for size and color. Text belongs in a personalization field.
When you connect a print partner, follow the setup guide for connecting Printful or the matching guide for Printify or Gelato.
When this approach isn't the right fit
If you sell hundreds of identical branded towels to one hotel or resort, you don't need a storefront personalizer. A wholesale quote and a single proof will serve that buyer better. Print It My Way is built for shoppers who personalize their own towel on your product page.
Frequently asked questions
Best Shopify app for personalized beach towels?
Print It My Way handles the common towel options: a name field with a character limit, monogram initials, color swatches, a font picker and a live preview. It works on every Shopify plan and has a Free plan for your first product.
How to sell monogrammed beach towels on Shopify?
Add a monogram or initials field to the towel product, then a swatch for the thread or print color. Show the monogram on the live preview so customers can check the letter order before they buy.
Which Shopify personalizer supports photo beach towels?
Print It My Way supports photo upload on the Pro plan ($13.99/month). Ask for a large, sharp photo in your upload instructions, because a towel print is much bigger than a phone screen.
Best Shopify app for bridal party beach towels?
Use a name field plus a wedding-color swatch, and ask the buyer to add each towel to the cart with its own name. Every towel then arrives at your printer as a separate, clearly labelled line item.
Which Shopify app has oversized beach towel variants?
Sizes such as 30×60 regular and 40×70 oversized are set up as normal Shopify variants. Print It My Way keeps the personalization on line-item properties, so it stays attached whichever size the customer picks.
How to price personalized beach towels on Shopify?
Many stores charge around $35 to $45 for a regular towel and $45 to $58 for an oversized one, then add $5 to $8 for a monogram. Set those extras as add-on prices so they appear as a separate cart line.
How to add name embroidery to Shopify beach towels?
Add a text field with a short character limit, a thread color swatch and, if you offer it, a placement dropdown such as corner or center. The order then carries every detail your embroiderer needs.
Try Print It My Way free
Real permanent Free plan. No credit card. Test with your first personalizer in about 15 minutes.
Install from Shopify App Store