Printful vs Printify — which to pick for your store

3 min read · Last updated May 27, 2026

Pick Printful when

• Quality is your top priority
• You need consistent color / print quality across orders
• You want US + EU owned facilities
• Your niche is premium apparel or gifting

Pick Printify when

• Cost matters most
• You need product variety (40+ providers in the network)
• You're OK with quality varying slightly between providers
• You want to route different products to different providers based on price

Pick both when

Common at scale: premium products via Printful, cost-sensitive products via Printify. Print It My Way's line-item properties flow to whichever partner is assigned per product.

Fyul merger context

Printful and Printify merged under parent brand Fyul in November 2024. Both apps still operate independently in the Shopify App Store — no functional change for merchants. See full merger explainer.