How do I start a wedding stationery store on Shopify?
Wedding stationery peaks May-October and averages $150-$500+ per order (100-invitation sets). Setup: (1) pick 5-8 wedding products (invitations, save-the-dates, favors, welcome bags), (2) install Print It My Way Pro ($13.99/mo, for photo upload + approval workflow), (3) configure couple-name fields with script fonts (Playfair, Great Vibes, Alex Brush), (4) enable approval workflow (proof PDF before printing), (5) launch before wedding season starts. Margins: 40-60%.
Step-by-step setup
- Pick wedding products. Invitations, save-the-dates, favors, place cards, welcome bags.
- Set up Shopify + Print It My Way. Pro tier for photo + conditional.
- Configure couple-name fields + script fonts. Playfair, Great Vibes, Alex Brush.
- Enable approval workflow. Proof PDF before printing.
- Launch May-August. Wedding season peak.
Best wedding stationery products
- Invitations: 100-count $150-$400
- Save-the-dates: 100-count $80-$200 (photo-friendly)
- Wedding favors: koozies, coasters, tags ($40-$150 for bulk)
- Place cards + escort cards: 100-count $60-$150
- Welcome bags + tags: for out-of-town guests ($100-$300)
- Wedding programs: ceremony order ($80-$200)
- Wedding signs: welcome, seating, direction ($40-$150)
Wedding personalization fields
- Bride first name (text)
- Groom first name (text)
- Wedding date (date picker)
- Venue name (text)
- Return address (multi-line text)
- Font picker (Playfair, Great Vibes, Alex Brush, Cormorant)
- Wedding color palette (swatches: dusty rose, sage, navy, gold)
- Optional engagement photo upload
- CSV bulk upload for 300+ guest favor names
Approval workflow
Critical for wedding stationery. Print It My Way generates a proof PDF, emails to couple, pauses production until sign-off. Reduces refunds dramatically because customer approved the design.
Seasonal calendar
- Jan-Feb: engagement season, couples plan
- Feb-April: invitation orders (12-16 weeks before wedding)
- May-Oct: peak wedding season, favor orders
- Nov-Dec: quiet, focus on next year prep
Launch wedding stationery
Print It My Way Pro at $13.99/mo unlocks approval workflow + photo upload.
Install Print It My Way. Free Wedding personalizer roundup →Frequently asked questions
What's a typical wedding invitation AOV?
$150-$400 for 100-invitation orders. Higher for premium papers or foil-stamped.
When do couples order invitations?
12-16 weeks before the wedding. So Feb-April for summer weddings, Sept-Nov for spring weddings.
Should I offer proof approval?
Yes: critical for wedding stationery. Reduces refunds and disputes.
Which POD for wedding stationery?
Vistaprint, Gelato, Printful all handle stationery. Some couples prefer local printers for premium quality.
How much can I charge for a save-the-date?
$80-$200 for 100 cards depending on design complexity + photo options.
Sources & further reading
Primary sources referenced in this article. We link to official platform documentation and standards bodies rather than secondary summaries so you can verify claims directly.