Default behavior
Shopify auto-generates sitemap at /sitemap.xml. Includes: home, collections, products (base URLs), blog posts, pages. Excludes: variant URLs (canonical to base).
Custom sitemap
Advanced — override via app or custom Liquid template. Rare need.
Submit to Google
Google Search Console → Sitemaps → submit /sitemap.xml. Google crawls + indexes based on canonical.
Multi-language sitemap
Shopify Markets: hreflang alternate URLs in sitemap. Includes per-language variants of same product.
Frequently asked questions
Are Shopify variants in the sitemap?
No — only base product URLs. Variants canonical to base.
Should I include variants in sitemap?
No — matches canonical strategy. Google discovers variants via base product page.
Where is Shopify sitemap located?
/sitemap.xml automatically. Referenced in robots.txt.
How to submit sitemap to Google?
Google Search Console → Sitemaps → enter sitemap.xml URL.
Custom sitemap possible on Shopify?
Advanced — apps or custom Liquid. Rare need.
Sitemap for multi-language stores?
Shopify Markets includes hreflang alternates in sitemap.
Blog + collection URLs in sitemap?
Yes — all indexable content.
How often does Shopify update sitemap?
Auto — on product/collection/blog changes. Updated within hours.
Related reading
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