Add conditional logic (show/hide fields)
4 min read · Last updated May 27, 2026
Why conditional logic matters
Without it, every possible option shows to every customer — cluttered forms, higher abandon rate. With it: show a "font choice" dropdown only after "Include engraving?" is Yes. Or hide gift wrap for wholesale customers. Result: clean product pages that adapt.
Which tier is required
Pro tier ($13.99/mo) and Unlimited. Free and Basic don't include conditional logic.
Setup
- Add both fields to your personalizer (the trigger field and the conditional field).
- Open the conditional field → Conditions panel.
- Add rule: "Show if [Field A] equals [Value X]".
- Add more conditions with AND / OR / NOT if needed.
- Save. Test on storefront — change the trigger field to verify the conditional shows/hides.
Operators supported
- Equals / Not equals — most common
- Greater / Less than — for numeric fields
- In list — show if answer is one of many
- Variant equals — for options that depend on Shopify variant
- AND / OR / NOT — compound rules
Frequently asked questions
Why conditional logic matters?
Without it, every possible option shows to every customer — cluttered forms, higher abandon rate.
Which tier is required?
Pro tier ($13.99/mo) and Unlimited. Free and Basic don't include conditional logic.
How do I setup?
Add both fields to your personalizer (the trigger field and the conditional field). Open the conditional field → Conditions panel. Add rule: "Show if [Field A] equals [Value X]". Add more conditions with AND / OR / NOT if needed.
What is operators supported?
Equals / Not equals — most common. Greater / Less than — for numeric fields. In list — show if answer is one of many. Variant equals — for options that depend on Shopify variant.