Add conditional logic (show/hide fields)

4 min read · Last updated May 27, 2026

Why conditional logic matters

Without it, every possible option shows to every customer — cluttered forms, higher abandon rate. With it: show a "font choice" dropdown only after "Include engraving?" is Yes. Or hide gift wrap for wholesale customers. Result: clean product pages that adapt.

Which tier is required

Pro tier ($13.99/mo) and Unlimited. Free and Basic don't include conditional logic.

Setup

1. Add both fields to your personalizer (the trigger field and the conditional field).
2. Open the conditional field → Conditions panel.
3. Add rule: "Show if [Field A] equals [Value X]".
4. Add more conditions with AND / OR / NOT if needed.
5. Save. Test on storefront — change the trigger field to verify the conditional shows/hides.

Operators supported

• Equals / Not equals — most common
• Greater / Less than — for numeric fields
• In list — show if answer is one of many
• Variant equals — for options that depend on Shopify variant
• AND / OR / NOT — compound rules