What master catalog is
Shopify Plus feature — one master product catalog across your online store + B2B companies + POS. Products + variants defined once, visibility controlled per catalog.
Options in master catalog
Same 3-option / 2,048-variant limits per product. But you can expose different variants to different B2B companies. Wholesale customer sees a subset; retail sees all.
Per-catalog pricing
Each B2B catalog has its own price list. Same variant, different price per company. Retail catalog: $50. Company A: $35. Company B: $32.
Not for non-Plus
Master catalog is Plus-only. Non-Plus stores use standard catalog with wholesale apps for per-customer pricing.
Frequently asked questions
What is Shopify Master Catalog?
Plus-only feature. One product catalog across online store + B2B companies + POS. Variants + options defined once, visibility per catalog.
Do master catalog products have separate variants?
No — same 3-option / 2,048-variant limit per product. Visibility controlled per catalog.
Can B2B customers see different options than retail?
Yes. Expose 'Wholesale-only' variant to B2B catalog, hide from retail catalog.
Does master catalog affect the 2,048 variant limit?
No — limit is per product, not per catalog.
Can I have different prices per catalog?
Yes — each B2B catalog has its own price list.
Is master catalog on Shopify Basic?
No — Plus only.
How does master catalog affect POS?
POS reads from your master catalog. Product data unified across channels.
Can I automate B2B catalog assignment?
Yes via Shopify Flow — assign customer to catalog based on tag/email domain/purchase history.
Related reading
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