Variant limits
- Shopify: 2,048 per product
- Squarespace: 250 per product
Option types
Squarespace: dropdown, text field, checkbox. Basic. Shopify: same natively + rich app ecosystem.
Personalization
Squarespace: 1-3 text/upload fields via Custom Forms. Basic. Shopify: mature personalizer apps.
Best fit
Squarespace: design-first stores under 100 SKUs, basic personalization. Shopify: commerce-first with any variant complexity.
Frequently asked questions
Squarespace variant limit?
250 per product. Shopify 2,048.
Better for personalization?
Shopify — mature apps.
Better for design?
Squarespace — template quality generally higher.
Total cost?
Squarespace Commerce Advanced $65/mo. Shopify Basic $29/mo. Comparable at low end.
Migrate Squarespace to Shopify?
CSV export + import. Manual product page rebuild for design.
Better for services + products?
Squarespace — service booking integrated. Shopify products-focused.
Multi-currency support?
Shopify Markets more mature. Squarespace supports basics.
Better for scale?
Shopify — Plus tier handles enterprise. Squarespace tops out mid-market.
Related reading
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