Variant limits
- Shopify: 2,048 per product
- Webflow Ecommerce: 3 options × 100 values = 300 max
Personalization
Webflow: custom form fields. Basic. Shopify: mature apps.
Design flexibility
Webflow: full visual builder, no template constraints. Shopify: theme-based with customization limits.
Best fit
Webflow: design-forward brand under 200 SKUs. Shopify: any scale with commerce features.
Frequently asked questions
Webflow Ecommerce variant limit?
3 options × 100 values = 300 combinations. Shopify 2,048.
Better for design?
Webflow — visual builder unmatched.
Better for commerce features?
Shopify — variants, subscriptions, B2B, POS all mature.
Total cost?
Webflow Ecommerce Plus $74/mo. Shopify Basic $29/mo. Webflow more expensive at similar features.
Migrate Webflow to Shopify?
CSV export from Webflow + import to Shopify. Manual page rebuild for design.
Multi-currency support?
Shopify Markets more mature. Webflow basic.
Better for design agency clients?
Webflow — visual control clients value. Shopify — commerce depth.
Personalization apps?
Shopify only. Webflow requires custom code.
Related reading
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